Advocacy groups, also known as interest groups, special interest groups, lobbying groups, pressure groups, or public associations use various forms of advocacy and/or lobbying in order ...
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to influence public opinion and ultimately public policy. They play an important role in the development of political and social systems.
Motives for action may be based on political, economic, religious, moral, commercial or common good-based positions. Groups use varied methods to try to achieve their aims, including lobbying, media campaigns, awareness raising publicity stunts, polls, research, and policy briefings. Some groups are supported or backed by powerful business or political interests and exert considerable influence on the political process, while others have few or no such resources.
