"Desire is the emotion of longing or hoping for a person, object, or outcome. The same sense is expressed by words such as "craving". When a person desires something or someone, their sense of longing is excited by the enjoyment or the thought of the item or person, and they want to take actions to obtain their goal. The motivational aspect of desire has long been noted by philosophers (for example, stating that human desire is the fundamental motivation of all human action) as well as by scientists (see motivational salience).
Marketing and advertising companies have used psychological research on how desire is stimulated to find more effective ways to induce consumers into buying a given product or service. While some advertising attempts to give buyers a sense of lack or wanting, other types of advertising create desire associating the product with desirable attributes, by showing either a celebrity or a model with the product." - (en.wikipedia.org 07.09.2020)
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